Integrated Marketing Communication and 7C / 7P

Integrated Marketing Communication is a strategic approach that aims to provide a decisive message communication while interacting with the target audiences of businesses.

 

First, the 7Cs include customer, convenience, competition, communication, consistency, content and cohesion.It represents the seven key elements needed to ensure success in a business' communication strategy.Proper implementation can create a positive perception in consumers and increase brand loyalty.

 

The elements in the 7P concept are product, price, place, promotion, people, process and physical evidence.Integrating these elements can help the business deliver a holistic experience and leave a strong impact on consumers.

 

For example, when the content strategy is integrated with the promotional element, the brand's values are communicated more effectively. Another example is the integration between place strategy and customer orientation increases customer experience and creates positive perception and values. Integrated Marketing Communications allows the business to adopt a strong communication strategy with this harmony between the 7C and 7P elements